Green Marketing Social Marketing
Introduction:
According to this topic establish the
green marketing, social marketing. Marketing means not only a product. It
includes what are the items are we going to implement the people like,
Green marketing
is, what are the items are less detrimental to the environment and what
provide a Growing awareness about non –biodegradable solid waste, implication
of global warming etc ..,
Social marketing is,
these are items are not a product based it’s based on social issues, and social
Concept
Green
marketing
This
type of products is presumed to be environmentally safe. Mostly this type of Products
are dangerous, avoid disease. This type marketing products are differ from
other products marketing like,
ü Packaging
ü Manufacture
Etc.., elements are included. The most
of the consumers and retailers also switch over to the green products. Now trend
consumers give more attention for green products. But in the present, we unable
to get it. Because “sources are limit;
human needs are lot” so it’s trouble for producers. green marketing avoid a
bad impacts in the environment. Those who are avoiding the green products and
organic items they must adeqte other bad impacts. So try to use the green
products and green marketing, give attention for fresh vegetables & fruits.
Avoid a hybrid items. Keep away from the disease. Try to Avoid a chemical food
. you must switch over to the organic food and other items that is only ever green.
Objectives of the green marketing
*
It is provide good health
and freshness for our body
*
This is a manufacturing
was green like, so we able to get a without burden.
*
Less cost.
*
We don’t fear about our
body.
*
It is an eco-friendly
packaging.
*
Products include real ingredients
Green
marketing is a non-polluting product. These types of products are recyclable, non-chemical.
Products also not pollute the environment. The products are recycling so, these
are bio degradable products. Mostly these types’ products are grown originally.
Pinch of chemicals not allowed inside of the products in the present trend most
of the youngsters produce these type of products and creating a green
customers. Make an awareness for the
green marketing and green environment.
When
we choose the nature, the disease are enemy for us
When
we chose the hybread, the disease are friend for us
Mostly the green marketing main motive
is a keep environment safe for our future generation previously told, now
onwards the sources are limited, but our human needs and wants are unlimited.
So we try to produce and using the green products and ecofriendly items. So we
keep away the non-organic artificial products. Mahatma told “agriculture is a
back bone of our India” but we don’t realize it because foreign attraction
pushing us. It Is not a originally organic food agriculture going on our
country only so all the products like (cotton, vegetables ,fruits, flowers
etc.., all the items are send it our country only. They using these all the
items after they introduce for us with new attraction, suddenly we show the
interest for get it that. We provide fresh green products for ours but they
provide for us, adding extra chemical mineral particle like they adding,
Ex: Ajinomotto (adding plastic for
shining )
It is one of the flavors for fried rice
mix. it is a one of the dangerous product.
Chances
for green marketing
·
Increasing the consumer
base
·
Avoid competition
·
Reduce the cost
·
Environment safe
Social
market
Not only the product type of
marketing. but ideas can also be marketed . social marketing main concept is a
origin. It is a too broad for marketing concept. Social marketing main target
is a society. It is aimed at the who are
all in the social marketer they are mainly concentrate in the society. Social
marketing is mainly produced optimum social plan for desired social change. These
goals are like, desired goals cannot be achieved without social marketing. This
goals are make a awareness for the society. It secured the people for in depth
causes. It includes
1.
Prevention
2.
Avoid
dangers
3.
Protect
These types of workings are done in the
social marketer. It make a great awareness for the those who are all the
educated and uneducated they are easily change our bad opinion.
Definition
“Social
marketing is the design, implementation and control of programmes seeking to
increase the acceptability of a social idea or practice in a target group. It utilizes
concepts of market segmentation. Consumer research idea configuration,
communication, facilitation, incentives and exchange theory to maximize target
group response”-PHILIP KOTLER
Objectives of the
social marketing
( Doctors
wants the people avoid smoking to safeguard against cancer.
( The
government are introduced the family planning system for avoiding the over
population growth.
( The
tamilnadu government provides compulsory education for the elementary to higher
secondary. It going to increased our literacy.
( Some
of the people also provide free eye testing camp, free surgeries are conducted.
These are the main objectives for the
social marketing. Mostly social marketing are providing good causes and avoid
to danger society & our own self also. Mostly social products are not
depend upon the money. It provides one of the prevention for the society.
Functions
of social marketing
i.
Create awareness and
protection of society environment.
ii.
Save and protect the
human being and human health.
iii.
Healthy and
ecologically society.
iv.
This data is related to
society wealth.
v.
The term social
marketing establish the society wants
“Better information leads to better
decision”
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