The Perception of Online Customers
INTRODUCTION:
Every Customer has their own perception. Each and every customer has a different taste and different styles they follow. Some of the customers have their own brand that type of customer never switches over the brand; they stick on it very strong. Another type of the customer which product or brand they prefer from that they increase the level of standard of living in society. They don’t bother about price, color, and the style of packaging those things. This type of customer‘s called as a elite customers. So, every customer has their perception in their unique way. So, while selling the products on online they focus on what customers need and how we get attention from our own plat form that is very important.
Main things should be concentrated in online Purchase
- Easy access
- Quality
- Quick deliver the products
- Customers’ queries verification
- Easy Returns Taken
Customer Perception is the reality of how customers view your brand, as well as products & services. In many cases customers for impressions assumptions and opinions. About a firm that differ substantially from how a firm views itself. Here some illustrated examples are discussed,
Brand
You may position your brand to be luxury that may be fully satisfied your needs. But customers may develop their own impression that leads own towards budget. The quality and price of the product should be equally balanced.
Prices
Generally Speaking each customer perceive price high, low or fair some customers may also be Indifferent.
Usability
Customers often has a very strong form of opinions regarding the usability of tools such as mobile devices software and appliances.
Senses
Each and every customer has their own unique taste and preferences for choosing or consuming the product.
Promotion
The promotion of particular product and services was decided by advertisement and the experience of customer like word of mouth. Customers may interpret advertising and promotion in ways not envisioned by creative team.
Quality
The quality of products and services interact by customers way of handling as well as it should be tested by the difference type of consumer. Like if they buy beverage in plastic bottle it is easy to handle another one buy same beverage in glass bottle it is handle very careful they consider as that one is high quality.
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