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  Business Ethics What Is Business Ethics? Business ethics is the study of appropriate business policies and practices regarding potentially controversial subjects including corporate governance,  i nsider trading, bribery, discrimination, corporate social responsibility, and fiduciary responsibilities. The law often guides business ethics, but at other times business ethics provide a basic guideline that businesses can choose to follow to gain public approval. Understanding Business Ethics Business ethics ensure that a certain basic level of trust exists between consumers and various forms of market participants with businesses. For example, a Portfolio    Manager must give the same consideration to the portfolios of family members and small individual investors. These kinds of practices ensure the public receives fair treatment. The concept of business ethics began in the 1960s as corporations became more aware of a rising consumer-based society tha...