pgcommerce

NOVEMBER Cheap Online Shopping May Soon End As Government Looks To Make A Strong Case FOR 'Indian Enterprise' Consumers looking for good online deals may soon be disappointed, as the government is proposing a policy that makes a strong case for championing 'Indian' online enterprise. The policy aims at ensuring a level playing field to local businesses in a market where deep-pocketed foreign companies are investing heavily. The draft e-commerce policy has proposed that 'deep discount' be stopped from a specified date to regulate the e-commerce sector. Deep discounting policy is a practice to lower prices on e-commerce platforms like Amazon and Flipkart. A special policy is also envisaged for companies set up by Indians and selling 100% made-in-India goods. Unlike the present regime where e-commerce is done through a “marketplace” or a platform where others sell, the new dispensation will allow an “inventory-based” model where the companies will ...